For Sale by OwnerOne day Hypothetical John, a newly promoted supervisor with Fictional Products, met with his boss, Bill, to discuss a new procedure recently mandated by a change to company policy.

John was not happy with the change because he knew that his team would not like it. The new procedure added two documentation steps to an existing operation, and he knew that it would add both time and energy to an already cumbersome process.

As he spoke with Bill, John argued his case to no avail. Bill insisted that John implement the procedure as written. John left the meeting feeling tired and discouraged. He knew that “selling” this change would be a tough job he did not want to tackle.

Before he called a meeting with his team to tell them about the change, he went back to his office to consider the situation more thoroughly. Sitting alone in his office, he thought through the following questions:

  • Does this change violate any laws or challenge any personally held moral and ethical considerations?
  • Does this change put anyone physically at risk?
  • Did Bill listen to my concerns and offer valid reasoning for the change?
  • Is my concern with the implementation specifics or with the overall goal?
  • Am I focused on avoiding the struggle and frustration I might experience as I “sell” this procedure to my team or am I focused on the end goal?

And, he concluded that …

  • The procedure change did not violate any legal, moral or ethical concerns.
  • The change did not put anyone at risk physically.
  • Even though Bill disagreed with John’s concerns, Bill had listened to them and had offered valid reasons for the change.
  • John was able to agree with the stated goal even though he did not really like the added work the procedure demanded.
  • He realized that his real, primary concern was avoiding the resistance he expected to receive from his team when he told them about the change.

In the end, John decided that he needed to get on-board with the change, and then do the work necessary to sell his team on it.

John realized that whether he was selling something physical, like a boat, or something conceptual, like a procedure change, he could not sell something that he did not own. Because he understood both the reasoning behind the change and the overall goal, he was able to own it despite his concerns about implementing the change.

Action Item: Consider a change that you must announce to employees but that you are hesitant about implementing. Ask yourself the same questions John asked, and sell the idea to yourself before you try to sell it to your employees. If you buy in to the change, you stand a much better chance of influencing your staff.

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Guy is our team’s night owl and Kevin’s co-author. He’s thoughtful and deliberate. Guy is our stealth warrior, completing projects that move our team ahead. His speaking and consulting gigs keep him on the road regularly, and he is always happy to return to his family. Guy is a wise and insightful coach, warm and supportive. He’s definitely someone you want to know.

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